One of our partners, Conor Lupton, has an enlightening piece in the Sunday Business Post, discussing how the new general data protection regulation (GDPR) those working in media and marketing.
In the article, he outlines the ramifications likely to affect marketing professionals’ day-to-day roles:
“All businesses should review their current data protection policies to ensure compliance with the GDPR. Businesses should also retain records concerning their data controlling or processing as they may be called on to provide these to the supervising authority to justify compliance.”
The article can be read here (behind paywall).